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The Bridge - October 8, 2018 Print

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HOW THE TAX REFORM ACT AFFECTS LAW FIRMS AND ATTORNEYS

October 09, 2018
11:45 AM - 1:00 PM

Coblentz, Patch, Duffy & Bass
One Montgomery Street, Suite 3000
San Francisco, CA 94104
http://www.coblentzlaw.com

The 2017 Tax Reform Act made sweeping changes to the tax code that will affect law firms and attorneys including the 20% deduction for pass-through entities, changes to bonus depreciation and expensing, tax rates and itemized deductions.  

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Stationery Evolution – 3 Ways to Progress

by: Robert Yamami
Senior Sales Rep
All-State Legal

 

It’s no surprise to anyone that with the popularity and ease of electronic communication, the use of stationery has decreased.  However, paper is not dead as was once predicted.  And stationery isn’t either.  It is simply evolving like other communication vehicles.

Stationery of Tomorrow

Stationery, in the broadest definition, includes letterhead, business cards, envelopes, note cards and other personalized materials.  It is used to make an impression, to communicate.  But did you know that it can also create a connection on a deep and meaningful level?  Sensory marketing, or marketing that engages more than one sense affects perception, judgment and behavior.  Simply put, giving a prospective client something that they can see, hold and interact with is more memorable than just sending an email.

There are many simple ways to join the stationery evolution and create the best impression.  Below are just 3.

  1. Stand Out with Great Business Cards

Many business leaders agree the practice of carrying and exchanging business cards is alive and well.  When you hand your business card to someone, that person is now interacting with you on multiple levels.  He or she is hearing you speak, maybe looking down at the card and back at you and possibly or just holding the card, flipping it over and playing with it.  With so many different senses being triggered, your meeting is sure to leave a lasting memory.

With all the production options today, your card can truly be an ambassador for your brand.  Creative designs, double-thick stocks, colored stocks, clipped or rounded corners, two-sided, vertical layouts…the list goes on and on for ways that you can make your business cards reflect your brand and still be professional.  Cards that stand out are memorable and get shared with others continuing to elevate your brand.

Pay close attention to the tactile feel of your cards.  Is the paper thin or does it have a nice heft to it?  When you run your hand over it, does anything stand out or is the paper and print smooth and flat?  The sensory impact of your card can create a lasting impression that will impact potential customers.

  1. Make Letterhead More Versatile

Gone are the days of black ink on cream paper with every partner’s name listed.  Firm names have shortened.  Brands are now more colorful with over 85% of firms having 2+ color logos.

Take advantage of the more modern, simple branding and letterhead design and create “masthead” letterhead.  This type of letterhead features just the firm logo and/or name.  You can now use your letterhead to send traditional business communications and use it in other communication vehicles such as proposals as attorney bios and marketing packets as practice area sheets.  By just featuring your logo, all the offices and all personnel can print using the same letterhead with different print templates with their specific information (phone, address and even name, title and email!).  It becomes a multi-purpose sheet that ensures the consistency of your brand with the flexibility of on-demand print.

  1. Send Snail Mail with Personalized Note Cards

Are you relying mostly on digital communication – online, email, social sites?  If you are like most modern businesses, you are.  And actually that’s great!  Digital communication is “cheap” and easy.  It also touches a mass of contacts at one time.  However, it can be hard and expensive to really target specific prospective clients electronically.  For those opportunities that require a more personal touch, sending a handwritten note card can send just the right message.

Be bold!  Your note cards don’t have to be 3 x 5 folded cards with just your name.  They can be configured in all shapes and sizes – flat or folded.  You can “flood coat” the back with your firm color and engrave the your name on the front.  Or even emboss your logo for an added touch of sophistication.  All of these little touches will encourage the reader to touch and feel the card – making their interaction longer, more meaningful and more impactful.

Plus, what says “you are important” and “I value our relationship” more than someone taking the time to find a pen and write a sincere note?

Join the Stationery Evolution

Contact your account manager today to discuss the many ideas on how to join the stationery evolution and see live samples of law firm brands, stationery and marketing materials.

 
Bob Yamami
Senior Sales Representative
byamami@aslegal.com
213.500.4064
 

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Member Spotlight

Jeff Johnson

Firm Administrator
Hersh Family Law Practice, P.C.

 

Who do you admire the most?

My grandmother.  We just hosted a huge birthday party for her, celebrating 90 years young!  It was so much fun.  I feel fortunate that I’m able to turn to her for a wise perspective whenever I feel like I’m taking on too much.

What is your favorite hobby?

When I’m not at the office, you’ll usually find me doing yoga (or acroyoga),   

 biking, camping, or a combination of the three!  

My husband and I are also devoted to our little terrier, Wilco, and we try to incorporate him into our outdoor hobbies. 

  We recently started “bikepacking” (think biking/camping) and we LOVE it! 

I also love music.  I play handbells with Velocity, one of the best handbell choirs around!  Come check out a concert in the East Bay sometime (shameless plug).

If a movie was made of your life what genre would it be, who would play you?

Rom-Com of course!  If it’s not light hearted and funny, I’ll usually fall asleep.  I’d hope that Dan Stevens would play me, but that’s probably a long shot.

If you could get yourself anything, what would you get?

A new bike!  I rode in AIDS/LifeCycle over the summer and now I can’t get off the road!  I have a commuter bike that I also use for long rides, but I’d love to have a “weekend warrior” bike for when I’m not commuting. I want to get into some gravel/mountain biking too. 

 

I could also go for a new Apple Watch.  I think I’ll get one with the Apple gift card I won at the K2L breakfast raffle.  Thanks, ALA Golden Gate!

  

Where is the worst place you could get stuck?

A Superbowl party.  Football is so hard for me to follow.  I’ll never remember the basic rules, probably because I just don’t care enough.  Pretending to care for a few hours a year is too much.

What is the one thing you own you wish you didn’t?

Nerd alert: my husband loves this comic, Axe Cop.  According to Wikipedia, “Axe Cop is about the adventures of a police officer who prefers to wield an axe in battle. He's a gruff, tough man dedicated to killing bad guys.”  The storyline was created by a five-year-old and the art was created by his 29-year-old brother.

Anyways, we have a HUGE, framed poster of Axe Cop in the entryway of our home, right behind the front door.  I’d love to see it quietly disappear!

Have you ever tried to do something you know you would be really bad at, what was it and how did it turn out?

I am colorblind.  I try to play it off as mild, but I know it’s worse than I usually admit.  I recently tried to get a matching leash/collar set for the dog.  Sam left the job to me.  I ordered online from the same dog accessory company (using their Amazon store), using the same color descriptions.  It arrived at the office and I thought they looked adorable. When colleagues visited my office and saw the set sitting on my chair I explained that I was looking for a matching set and finally found the one I liked! They looked at me and politely nodded.  One of the paralegals finally laughed out loud, knowing I’m colorblind, and told me I was way off.  I still haven’t returned the leash/collar, but they look exactly the same to me! I’m still frustrated with myself.

 

The next day an associate was looking for a strategy on how to color-code a calendar for parental timeshare, and came to me for advice.   I hesitated, but entertained her request and was helping her design something from an excel template.  We were using the primary colors, but then she was looking for a very specific color.  She asked me to go into “more colors>custom.” I saw that color palette and gulped.  She asked for “fuchsia” but didn’t point to it.  After what happened the previous day, I excused myself, and said she’s going to have to take it from here.  Later that afternoon, I explained my earlier frustration and we both had a big laugh.

Somehow, I manage to dress myself every day.

What is the most delightful word you can think of?

Faith.  A word/mantra I stole from my predecessor at the Firm.  Sometimes you’ve just got to have some.  There is always a solution to everything.

What was your favorite book growing up?

I had the classic Oz series growing up, and I loved it!  My parents just found the set buried in their garage (they’re finally moving out of my childhood home) and I might resurrect them for fun! 

What compliment do people give you the most?

Oh that’s easy: “I love your dog.”  I do, too.  Here he is hydrating in between taking compliments from thru-hikers on the Pacific Crest Trail.  

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Meeting/Event Information

HOW THE TAX REFORM ACT AFFECTS LAW FIRMS AND ATTORNEYS

October 09, 2018
11:45 AM - 1:00 PM

Coblentz, Patch, Duffy & Bass
One Montgomery Street, Suite 3000
San Francisco, CA 94104
http://www.coblentzlaw.com

The 2017 Tax Reform Act made sweeping changes to the tax code that will affect law firms and attorneys including the 20% deduction for pass-through entities, changes to bonus depreciation and expensing, tax rates and itemized deductions.  

READ MORE

DIVERSITY & INCLUSION ROUND TABLE - PRACTICAL DIVERSITY: TAKING INCLUSION FROM THEORY TO PRACTICE

October 16, 2018
11:45 AM - 1:00 PM

Mintz Levin
44 Montgomery Street, 36th Floor
San Francisco, CA 94104

In our second Diversity & Inclusion Round Table of 2018, we will watch Dawn Bennett-Alexander's short TED Talk - "Practical diversity: taking inclusion from theory to practice" and discuss. 

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BOARD OF DIRECTORS/CHAPTER LEADERSHIP MEETING

November 01, 2018
11:45 AM - 1:15 PM

Morrison & Foerster LLP
425 Market Street
San Francisco, CA 94105

Board Meeting

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Sebnem Erogan
Phone (415) 217-3376
Catherine Tapia
Phone (415) 217-3340

 

 
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Phone: (415) 857-4520
Shareen Fanburg
Phone: (415) 215-2432

 

 
Andrea Tobias
Phone: (415) 846-2804

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